I wanted to take a moment to explain a minor change in our brand this week that I hope brings more clarity to our customers, investors, and early supporters.
Human AI, Inc. is less than six months old, and like all founders, we wrestled over names. Our conviction was clear—we were creating an AI agent so powerful it would feel indistinguishable from a human, and we wanted our name to reflect that mission.
Unfortunately, most good domain names are either taken or prohibitively expensive. I really admired Scale AI's early branding, and in the spirit of automating repetitive tasks, I wanted to merge the concepts of Mechanical Turk and Human AI. That's how the name Human Turk was born.
At the time, no one questioned it, and it made complete sense to me. However, we never fully considered how "Turk" would resonate with customers or what associations it might carry beyond the Mechanical Turk reference.
A few months in, I started to wonder: Why "Turk" at all? The name felt increasingly odd, and I wasn't confident customers would immediately grasp the connection. From a branding perspective, problems were already emerging—we couldn't secure any of the social handles we wanted except "HumanTurk," and even that wasn't always available. I brushed it off as something we'd figure out eventually.
After some reflection and brainstorming, we landed on "Human Commands"—and it feels so much better. The clarity and alignment with our tagline, "Prompt your personal computer using AI agents," is perfect.
We're more excited than ever about what we're building, and hopefully this small change makes it more clear who we are.